Whole Foods Symbol System

Symbols – Autumn 2022


I created a symbol system to provide wayfinding benefits to Whole Foods customers during online and in-store shopping. Focused on the idea of grocery store packaging, my system is unique and friendly. Applications of the symbols advertise a fictional campaign focused on educating a younger audience on the importance of healthy eating.

 

 

 

 

Beef, Poultry & Pork

Breakfast

Fresh Produce

Frozen Foods

Pantry Essentials

Prepared Foods

Wine, Beer & Spirits

Breads, Rolls, & Bakery

 

 

Sketches

 

 

 

 

Brand Research


Using Format