Whole Foods Symbol System

Symbols – Autumn 2022

I created a symbol system to provide wayfinding benefits to Whole Foods customers during online and in-store shopping. Focused on the idea of grocery store packaging, my system is unique and friendly. Applications of the symbols advertise a fictional campaign focused on educating a younger audience on the importance of healthy eating.





Beef, Poultry & Pork


Fresh Produce

Frozen Foods

Pantry Essentials

Prepared Foods

Wine, Beer & Spirits

Breads, Rolls, & Bakery








Brand Research

Using Format