Whole Foods Symbol System
Symbols – Autumn 2022
I created a symbol system to provide wayfinding benefits to Whole Foods customers during online and in-store shopping. Focused on the idea of grocery store packaging, my system is unique and friendly. Applications of the symbols advertise a fictional campaign focused on educating a younger audience on the importance of healthy eating.
Beef, Poultry & Pork
Breakfast
Fresh Produce
Frozen Foods
Pantry Essentials
Prepared Foods
Wine, Beer & Spirits
Breads, Rolls, & Bakery
Sketches
