Senior Thesis
Autumn 2022

(Prepare for lots of scrolling. It's worth it–I promise.) 

1. Topic Overview

2. Brand
3. User Journeys
4. Promotional Items

5. Video



To see the research I conducted prior to this stage of the project, click here



Cars are confusing machines. For something that a lot of us operate nearly every single day, most people have no idea how exactly they work.

When I bought my first car in 2021, I had to deal with a significant amount of issues right from the start. Within the first month of owning my prized possession, I had replaced an engine and nearly every single spark plug and fuse. During times when something would go wrong, I had no idea what to think–except that my car was going to blow up!

I hated that I felt powerless. I was too intimidated to try and figure out what was going on by myself.



Statement of Intent



Brand Identity





Design System



The App



User Journeys



App Walkthrough



Promotional Items






Using Format