Honk!

Senior Thesis
Autumn 2022



(Prepare for lots of scrolling. It's worth it–I promise.) 

1. Topic Overview

2. Brand
3. User Journeys
4. Promotional Items

5. Video


 

 

To see the research I conducted prior to this stage of the project, click here

 

Topic


Cars are confusing machines. For something that a lot of us operate nearly every single day, most people have no idea how exactly they work.


When I bought my first car in 2021, I had to deal with a significant amount of issues right from the start. Within the first month of owning my prized possession, I had replaced an engine and nearly every single spark plug and fuse. During times when something would go wrong, I had no idea what to think–except that my car was going to blow up!


I hated that I felt powerless. I was too intimidated to try and figure out what was going on by myself.


 

 

Statement of Intent

 

 

Brand Identity

 

 

 

 

Design System

 

 

The App


Sitemap


 

User Journeys

 

 

Login & Home Screen

 

 

 

Report a Problem

 

 

Learn & Live Chat

 

 

Promotional Items

 

 

 

Video

 

Using Format