Honk!
Senior Thesis
Autumn 2022
(Prepare for lots of scrolling. It's worth it–I promise.)
1. Topic Overview
2. Brand
3. User Journeys
4. Promotional Items
5. Video
To see the research I conducted prior to this stage of the project, click here.
Topic
Cars are confusing machines. For something that a lot of us operate nearly every single day, most people have no idea how exactly they work.
When I bought my first car in 2021, I had to deal with a significant amount of issues right from the start. Within the first month of owning my prized possession, I had replaced an engine and nearly every single spark plug and fuse. During times when something would go wrong, I had no idea what to think–except that my car was going to blow up!
I hated that I felt powerless. I was too intimidated to try and figure out what was going on by myself.
