Lego Research

Design Research 1 – Autumn 2020


Goal: Understand the current Lego product experience. 

Key Research Questions: What emotions do users feel? What benefits do users receive? How do users respond to different product features? 

Methods: Crowdsourcing, Questionnaire, Structured Interview, Photojournal, Collage

Fictional assignment created by instructor, created in a team of 5. 

Using Format