Brand
Identity Design

Brand Identity Design – Autumn 2021



The Ohio Museums Association is a non-profit in the state of Ohio that serves over 1,200 museums, cultural sites, and historical sites. For this project, I began by developing a new visual mark for their organization and expanded it to a full visual identity system. The new system focuses on inspiring a love for all museums give us and is approachable, friendly, and fun.  

Brand Identity Book


Identity



First, iconic, indexical, and symbolic sketches were made.
The sketches were combined and iterated on further.
The final visual mark is made of two elements: a Greek column and the flag of Ohio.
How the mark is constructed.
How the mark's individual parts are constructed.
The typeface used is Forma DJR Deck, a sans serif that provides contrast to the visual mark.
While blues are the main colors of the brand, green and yellow was added for interest.
The organic nature of OMA’s visual mark makes it stand out from its competition.
First, iconic, indexical, and symbolic sketches were made.
The sketches were combined and iterated on further.
The final visual mark is made of two elements: a Greek column and the flag of Ohio.
How the mark is constructed.
How the mark's individual parts are constructed.
The typeface used is Forma DJR Deck, a sans serif that provides contrast to the visual mark.
While blues are the main colors of the brand, green and yellow was added for interest.
The organic nature of OMA’s visual mark makes it stand out from its competition.
First, iconic, indexical, and symbolic sketches were made.
The sketches were combined and iterated on further.
The final visual mark is made of two elements: a Greek column and the flag of Ohio.
How the mark is constructed.
How the mark's individual parts are constructed.
The typeface used is Forma DJR Deck, a sans serif that provides contrast to the visual mark.
While blues are the main colors of the brand, green and yellow was added for interest.
The organic nature of OMA’s visual mark makes it stand out from its competition.

System




The developed icon system represents the different kinds of organizations the Ohio Museums Association supports.
This system makes the brand more personable.
In the final book design, icons are displayed with engaging facts that relay the museum experience to readers.
The electric guitar speaks to one of Ohio’s most famous museums, the Rock and Roll Hall of Fame in Cleveland.
The arboretum icon represents carnations, the Ohio state flower.
The developed icon system represents the different kinds of organizations the Ohio Museums Association supports.
This system makes the brand more personable.
In the final book design, icons are displayed with engaging facts that relay the museum experience to readers.
The electric guitar speaks to one of Ohio’s most famous museums, the Rock and Roll Hall of Fame in Cleveland.
The arboretum icon represents carnations, the Ohio state flower.
The developed icon system represents the different kinds of organizations the Ohio Museums Association supports.
This system makes the brand more personable.
In the final book design, icons are displayed with engaging facts that relay the museum experience to readers.
The electric guitar speaks to one of Ohio’s most famous museums, the Rock and Roll Hall of Fame in Cleveland.
The arboretum icon represents carnations, the Ohio state flower.

Applications


Using Format